Table 1: Facebook Metrics for Pregnancy and Menopause Facebook Ads in the Healthy Adaptations for Life Campaign (HAL).

Ad Name (Abbreviation)

Reach

Link Clicks 

Cost per Result (USD)

Amount Spent (USD)

Duration, Days

Pregnancy - Interest Groups (P-IG)

16780

430

0.37

158.81

8

By Age Group:

       

 

18-24

2408

36

0.46

16.60

 

25-34

10068

270

0.37

99.69

 

35-44

4304

124

0.34

42.52

 

Pregnancy - General (PG)

17420

386

0.41

156.48

8

By Age Group:

       

 

18-24

2388

34

0.41

14.10

 

25-34

10008

219

0.42

91.49

 

35-44

5024

133

0.38

50.89

 

Menopause 1 (M1)

3799

168

0.22

36.74

10

By Age Group:

       

 

35-44

220

1

1.33

1.33

 

45-54

1472

80

0.18

14.40

 

55-64

2107

87

0.24

21.01

 

Menopause 2 (M2)

19983

881

0.24

209.62

10

By Age Group:

       

 

35-44

1944

50

0.28

13.96

 

45-54

8260

378

0.23

85.31

 

55-64

9780

453

0.24

110.35

 

 HAL Total

57 199*

1865

0.30

561.65

36**

*Reach of the Facebook ad campaign is not cumulative of all Facebook ad sets—this metric is determined by Facebook Ads Manager.

**Days are not consecutive since some ad delivery overlapped.