Table 1: Facebook Metrics for Pregnancy and Menopause Facebook Ads in the Healthy Adaptations for Life Campaign (HAL).
Ad Name (Abbreviation) |
Reach |
Link Clicks |
Cost per Result (USD) |
Amount Spent (USD) |
Duration, Days |
Pregnancy - Interest Groups (P-IG) |
16780 |
430 |
0.37 |
158.81 |
8 |
By Age Group: |
|
||||
18-24 |
2408 |
36 |
0.46 |
16.60 |
|
25-34 |
10068 |
270 |
0.37 |
99.69 |
|
35-44 |
4304 |
124 |
0.34 |
42.52 |
|
Pregnancy - General (PG) |
17420 |
386 |
0.41 |
156.48 |
8 |
By Age Group: |
|
||||
18-24 |
2388 |
34 |
0.41 |
14.10 |
|
25-34 |
10008 |
219 |
0.42 |
91.49 |
|
35-44 |
5024 |
133 |
0.38 |
50.89 |
|
Menopause 1 (M1) |
3799 |
168 |
0.22 |
36.74 |
10 |
By Age Group: |
|
||||
35-44 |
220 |
1 |
1.33 |
1.33 |
|
45-54 |
1472 |
80 |
0.18 |
14.40 |
|
55-64 |
2107 |
87 |
0.24 |
21.01 |
|
Menopause 2 (M2) |
19983 |
881 |
0.24 |
209.62 |
10 |
By Age Group: |
|
||||
35-44 |
1944 |
50 |
0.28 |
13.96 |
|
45-54 |
8260 |
378 |
0.23 |
85.31 |
|
55-64 |
9780 |
453 |
0.24 |
110.35 |
|
HAL Total |
57 199* |
1865 |
0.30 |
561.65 |
36** |
*Reach of the Facebook ad campaign is not cumulative of all Facebook ad sets—this metric is determined by Facebook Ads Manager. **Days are not consecutive since some ad delivery overlapped. |