Table 2: Factors associated with physicians’ willingness to pay (WTP) for medical meetings in univariate logistic regression models.

Variable OR (95% CI) p-value
Perception of bias in peers prescription practices* 6.67 (1.60 - 27.74) 0.01
Group practice structure 3.01 (0.94 - 9.65) 0.06
< 4 meetings with sales representatives per month 2.39 (0.91 - 6.33) 0.08
Annual income =EUR160’000 2.13 (0.82 - 5.55) 0.12
< 16 minutes spent per meetings with sales representatives 1.99 (0.67 - 5.89) 0.22
Male sex 1.80 (0.56 - 5.84) 0.33
=4 sponsored medical meetings attended in 2010 1.77 (0.67 - 4.67) 0.25
Working Full-time 1.58 (0.61 - 4.11) 0.35
Perception of a bias in own prescription practices* 1.50 (0.15 - 15.18) 0.73
Practice located in small towns or rural villages 1.46 (0.45 - 4.76) 0.53
Not member of a health maintenance organization 1.12 (0.39 - 3.17) 0.84
Age 1.02 (0.96 - 1.07) 0.61

Abbreviations: OR: Odds Ratio; CI: Confidence Interval
*Perception of bias in peers prescription practices dichotomised as “strongly agree” vs “agree, disagree, strongly disagree” on a 4 item like rt scale.